COPY BY MAX

As in-house copywriter at Ace Hotel, I handled everything from daily communications to long-term marketing projects. That meant writing Instagram captions, designing branded merch, and pitching flagship campaigns like their Black Friday Sale. I even had the honor of naming the ground-floor bistro at Ace Hotel Athens: Sebastian — after the saint, not the crab. For unfiltered thoughts on ads, see my Substack column The Copywriter’s Corner.

Print ads FOR Modernism Week At ACE HOTEL Palm Springs

BRAND TAGLINES

(i.e. “your place in the sun” and “make a joyful noise”)

BLACK FRIDAY CAMPAIGN

40% OFF ROOMS.
100% OF THE FEELINGS.
BLACK FRIDAY.
GET EMOTIONAL.

CORPORATE SALES MATERIALS

ACE BEDROOM PRODUCTS EMAIL CAMPAIGN

Subject: Take us home with you

Preview: Shop our bedroom and get Ace Hotel sleep all the time.

Body: Stay too short? Our sheets are forever. They're crisp and oh-so soft, and our towels are 100% Turkish cotton, with a luxurious, ultra-absorbent heft. Our pillows have just the right squish to send you off to dreamland. At Ace Shop, you can bring our bedroom home and get the hotel slumber without the room service bill.